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Instructional Designer Interview formats, example questions and preparation templates

A Deep Dive for advanced L&D Roles

Interviewing for advanced roles in Learning and Development—such as Learning Experience Designer, eLearning Developer, Learning Business Partner, Instructional Strategist, or Learning Consultant—requires more than a portfolio and proficiency with tools. These interviews are designed to reveal how you approach complex challenges, align learning with business goals, collaborate with stakeholders, and measure impact. Understanding the interview formats used in the field can help you prepare strategically and showcase your full range of capabilities.

 

Common types of interview formats

Below are common interview formats you may encounter, with in-depth guidance on what they aim to uncover, what kinds of organizations use them, and how you can prepare to stand out.

Technical or Functional Interviews

This is one of the most common interview formats in the learning and development field, especially for roles such as Instructional Designer, Learning Experience Designer, eLearning Developer, or Learning Consultant. In this type of interview, you’ll be asked focused, domain-specific questions that assess your subject-matter expertise, instructional thinking, and familiarity with adult learning principles, learning technologies, and strategic design practices.

Rather than asking how you behaved in a specific past situation (as in behavioral interviews), or presenting you with a hypothetical case, functional interviews ask questions like: “How do you approach designing for adult learners?”, “What’s your process for conducting a learning needs analysis?”, or “How do you ensure accessibility in your learning designs?” These questions are meant to surface your core philosophies, practical knowledge, and ability to explain your reasoning clearly and confidently.

Where it’s used: Almost universally across sectors—corporate L&D teams, higher education institutions, NGOs, government, and edtech companies. Any organization hiring for technical proficiency in learning design or strategy is likely to include this format.

What to expect: Expect a series of in-depth questions about your design process, your understanding of learning theory, your familiarity with tools and platforms (such as LMSs, authoring tools, or analytics dashboards), and your ability to apply these effectively in a real-world context. Interviewers may explore emerging practices too, like microlearning, gamification, or learner-centered design.

How to prepare: Reflect on your design principles, go-to methods, and frameworks. Be ready to explain your reasoning—not just what you do, but why. Brush up on adult learning theory, accessibility standards, and current industry tools. Use real examples from your work to illustrate your thinking. It can also be helpful to anticipate follow-up questions that dig deeper into your decision-making process.


Example Instructional Designer Interview Questions

Practice flashcards

Question 1 of 25

How do you approach designing learning experiences for adult learners?

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How to approach this:

Consider starting by recognizing that adults bring valuable experience to the table...

Topics to Study:

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Progress: 1 / 25

STAR Method Interviews

The STAR method—an acronym for Situation, Task, Action, Result—is a structured behavioral interview format used to evaluate how you’ve handled specific situations in the past. Instead of testing your technical knowledge or hypothetical problem-solving, this format focuses on your past behaviors as indicators of future performance. It’s especially common in organizations that prioritize structured and equitable hiring practices, such as large corporations, public sector agencies, NGOs, and global enterprises.

In a STAR interview, questions are designed to prompt detailed storytelling. You might be asked, “Tell me about a time you had to manage conflicting stakeholder demands,” or “Describe a situation where you had to solve a learning problem with limited time or resources.” Your response should clearly outline the Situation you were in, the Task you were responsible for, the Action you took, and the Result that followed. The goal is to demonstrate how you think, act, and create impact in real-world contexts.

Where it’s used: STAR interviews are widely used across sectors, but particularly in roles where collaboration, leadership, initiative, and resilience are valued—such as Learning Business Partner, L&D Manager, or Instructional Team Lead. Structured HR-led recruitment processes will almost always incorporate this style.

What to expect: You’ll be asked to recall specific experiences from your career. Interviewers are looking for evidence of how you navigate complexity, manage ambiguity, build relationships, and achieve measurable outcomes. They may probe deeper after each response, so clarity and honesty matter more than polish.

How to prepare: Identify 5–7 stories from your past roles that reflect key competencies: strategic thinking, creativity, conflict resolution, adaptability, collaboration, and leadership. Practice articulating them using the STAR structure and tailor them to different kinds of questions. Focus on tangible outcomes, lessons learned, and the “why” behind your decisions. Keep your examples concise but rich in insight.


Example Instructional Designer Interview Questions for STAR Interviews

STAR Interview Preparation Template Tool

STAR Method Interview Preparation

How to use this template:

1. Click on a situation prompt below to create a new experience card

2. Fill out each section: Situation, Task, Action, and Result

3. Add multiple experiences to build your interview toolkit

4. Download your completed prep sheet when finished

STAR Method Framework

📍 SITUATION

Set the context. Describe the situation you were in.

🎯 TASK

Explain the task or challenge you needed to accomplish.

⚡ ACTION

Detail the specific actions you took to address the task.

🏆 RESULT

Share the outcomes and what you learned.

Choose a situation to get started:

Click on a situation prompt above to start brainstorming your experiences!

Portfolio Walk-Throughs

A portfolio walk-through is a structured presentation of your past work, often guided by selected examples from your instructional design portfolio. Rather than reviewing your final products alone, interviewers want to understand your full process—how you approached the problem, collaborated with stakeholders, made design decisions, and measured outcomes. These interviews allow you to showcase the thinking and intent behind your learning experiences, not just the visuals or interactivity.

This format is especially common for creative or UX-driven roles such as Learning Experience Designer, eLearning Developer, or Instructional Media Specialist. It’s also used in hiring processes for consultancies, internal design teams, and any organization that expects candidates to operate independently and strategically in their design work.

Where it’s used: Design-oriented L&D teams, digital learning agencies, education startups, UX-minded corporate training departments, and academic institutions evaluating instructional technologists or curriculum designers.

What to expect: You may be asked to walk through 2–3 projects and explain their context, goals, process, tools used, and results. Interviewers will likely ask follow-up questions about your challenges, collaboration process, and what you would do differently today. They’re looking for alignment between your design approach and the organization’s learning culture, as well as your ability to communicate clearly with both technical and non-technical stakeholders.

How to prepare: Choose a diverse set of work samples that reflect your range—such as a digital course, a blended program, a facilitator guide, or a performance support tool. Be ready to talk about needs analysis, learner personas, learning objectives, design decisions, feedback loops, and metrics. Use visuals (mockups, screenshots, flowcharts) to make your story tangible. Focus less on showcasing tools and more on how you solved problems and delivered outcomes through design.


Example Instructional Designer Interview Questions for Portfolio Walk-Throughs

Portfolio Walk-Through Interview Preparation Template Tool

Portfolio Walk-Through Interview Preparation

Prepare your portfolio projects for interviews by documenting key details about impact, process, and collaboration.

🎯

IMPACT

Business metrics, user outcomes, and measurable results

đź”§

PROCESS

Methods used, decisions made, and rationale

👥

COLLABORATION

Team dynamics, stakeholder management, and leadership

đź’ˇ

STORY

Challenges faced, lessons learned, and growth

Role-specific challenges

Role-specific challenges are practical tasks that simulate the kind of work you’d do on the job. These may be take-home assignments, timed design exercises, or live working sessions. The purpose is to evaluate not only your technical capabilities—such as writing learning objectives, structuring content, or building interactions—but also your critical thinking, prioritization, and ability to explain your design rationale.

These types of assessments are especially common in fast-paced L&D teams, digital learning vendors, product training groups, learning agencies, and environments that follow agile workflows, like design sprints or rapid prototyping. They’re widely used in hands-on roles such as eLearning Developer, Instructional Designer, Learning Experience Designer (LXD), and Training Specialist, where the ability to create, adapt, or evaluate learning content is essential.

  • What you might be asked to do
    • Storyboard a short learning module for a specific audience
    • Write a microlearning script or outline
    • Build a short interaction in an authoring tool like Articulate Rise or Storyline
    • Redesign a poorly structured course slide and explain your reasoning
    • Create a blended learning solution for a new product rollout
    • Write learning objectives and an assessment for a leadership training program
    • Critique an eLearning sample and suggest improvements
    • Plan a short onboarding experience for remote employees
    • Draft a job aid for a new software tool
    • Propose a framework for evaluating learning effectiveness

How to prepare: Review your design process—especially how you analyze needs, define objectives, and choose delivery formats. Practice outlining modules and justifying your choices. If authoring tools are involved, have templates ready. Always include a short rationale to explain your decisions and trade-offs.

Red flags to watch for: Unpaid tasks with vague briefs or no feedback. Requests to use internal tools without access or training. No chance to present your work. Tasks that resemble actual company projects without clear hiring intent.

  • Example Instructional Designer Interview Questions for Role-specific challenges

    • How did you approach this task, and what assumptions did you make?
    • What audience and context did you design for, and why?
    • How would you adapt this solution if the learners had low digital literacy?
    • If given more time, what would you change or improve?
    • What were the biggest design trade-offs you made in this challenge?
    • How did you decide on the instructional strategy or learning format?
    • How would you measure the success of the learning solution you proposed?
    • Can you walk us through your choice of tools or technologies?
    • What risks or issues do you foresee in implementing your design?
    • How do you balance creativity with business constraints in your design work?

Panel interviews

Panel interviews involve two or more interviewers from different roles or departments evaluating you at the same time. This format is used to assess how you communicate across functions, respond under pressure, and engage with varied perspectives. Panel members may include L&D team leads, subject matter experts, HR representatives, IT partners, or even future internal clients. Each may ask questions aligned to their focus—ranging from technical skills to strategic alignment and stakeholder collaboration.

This format is especially common in organizations with cross-functional L&D work or shared services models, including higher education institutions, healthcare systems, large corporates, and public-sector employers. It’s also standard practice in government roles or universities with structured hiring protocols.

Where it’s used: Public institutions, universities, NGOs, government agencies, large corporates, and any organization where learning is deeply embedded in broader operations.

What to expect: Panelists may take turns asking questions, or it may be a more free-flowing conversation. You might face a mix of technical, behavioral, and values-based questions. The interviewers are not only listening to your content but also watching how you engage with the group—your tone, clarity, presence, and ability to manage multiple inputs. These interviews are often combined with structured techniques such as the STAR method (Situation, Task, Action, Result) or other behavioral frameworks to evaluate how you’ve handled real scenarios in the past.

How to prepare: If you know the panelists’ roles, tailor your examples to connect with their perspectives (e.g., operational outcomes for business leaders, design depth for peers). Practice answering questions with confidence while scanning the room and involving all participants. Bring printed handouts or visual aids if permitted. Prepare questions for the group as well—it shows that you’re thinking holistically and interested in the broader learning ecosystem.

  • Example Instructional Designer Interview Questions for Panel Interviews

    • Can you describe a time you had to balance stakeholder requests with sound learning design principles?
    • How do you approach designing training for a subject you’re not familiar with?
    • Walk us through how you would handle conflicting feedback from an SME and a business sponsor.
    • Tell us about a project where you collaborated with IT, HR, or operations—what worked, and what didn’t?
    • How do you measure the success or impact of a learning solution you designed?
    • What tools or platforms are you most comfortable using, and how do you choose between them?
    • How do you ensure accessibility and inclusivity in your designs?
    • Describe a time you had to present your learning solution to a skeptical or non-learning audience.
    • How do you keep current with trends in learning science, tools, or digital formats?
    • If hired, how would you contribute to our team’s culture and ways of working?

Behavioral and culture fit interviews

Behavioral and culture fit interviews are designed to uncover your interpersonal approach, communication style, emotional intelligence, and overall compatibility with the organization’s values and ways of working. Unlike skill-based interviews, these focus on how you operate—with others, under stress, during change, or while navigating ambiguity.

This type of interview is particularly common in mission-driven organizations, agile teams, and companies with strong, people-centric cultures. L&D roles that require cross-functional partnership, influence without authority, or internal consulting will often include questions about resilience, empathy, collaboration, and adaptability.

Where it’s used: Purpose-driven nonprofits, education providers, tech startups, and any L&D environment where team dynamics and organizational culture are seen as critical to success.

What to expect: These interviews often explore your working style, values, and interpersonal dynamics. In some organizations, they are paired with or informed by psychometric and personality-based assessments. You may be asked questions based on your test results—or in the absence of formal testing, interviewers may look for patterns related to how you handle conflict, give and receive feedback, adapt to change, or collaborate with others.

  • Common psychometric and behavioral assessments used in hiring

    • DISC: Measures communication and behavior preferences based on four profiles: Dominance, Influence, Steadiness, and Conscientiousness.
    • Insights Discovery: Based on Jungian psychology, uses four color energies (Fiery Red, Sunshine Yellow, Earth Green, Cool Blue) to describe personality styles.
    • CliftonStrengths (StrengthsFinder): Identifies your top natural talents from a set of 34 themes to help align work with personal strengths.
    • MBTI (Myers-Briggs Type Indicator): A popular tool categorizing personality based on four dichotomies (e.g., Introvert/Extravert, Thinking/Feeling).
    • Working Genius: Focuses on how individuals contribute to team productivity across six “Geniuses” (e.g., Wonder, Galvanizing, Enablement).
    • EQ-i 2.0 (Emotional Intelligence): Assesses emotional intelligence competencies like self-perception, interpersonal skills, decision-making, and stress management.
    • Big Five Personality Traits (OCEAN): Measures five broad dimensions of personality: Openness, Conscientiousness, Extraversion, Agreeableness, Neuroticism.
    • Culture Index / Predictive Index / Hogan Assessments: Used by some larger or data-driven organizations to measure fit with company values, risk tolerance, leadership potential, and cognitive fit.

Not all organizations require formal testing—many use these frameworks informally to guide discussions or evaluate alignment during interviews.

How to prepare: Reflect on how you collaborate, handle change, and express your values at work. Review any past assessment results and consider how they align with the organization’s culture. Be ready to discuss how you adapt your style to support team dynamics. Show curiosity, self-awareness, and openness.

  • Example Instructional Designer interview questions for behavioral and culture fit interviews

    • What kind of leadership style brings out your best work?
    • Tell me about a time when you had to flex your communication style to work effectively with someone else.
    • What values are most important to you in your work, and how do you live them out in teams?
    • How do you typically react under pressure, and how have you learned to manage that?
    • What energizes you most in your day-to-day work, and what tends to drain you?
    • How do you approach giving feedback to someone who might take it personally?
    • When collaborating, do you tend to lead, support, organize, or ideate? How do you shift roles when needed?
    • Describe a time when a project or decision clashed with your values—how did you respond?
    • What have you learned about your natural strengths and blind spots, and how do you manage them?
    • If you’ve taken a strengths or style assessment (e.g., DISC, CliftonStrengths), what insights did you find most useful—and how do you apply them?
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